Brand Core
The following is a series of statements that shape the foundation for the SpaceShard Brand. It should be the single point of origin for brand building.
Mission we exist
Improving user experience and initial versions of dApps inside ecosystem.
Working on the economics of the ecosystem and advising new teams on the feasibility of new products
and ideas.
Vision we envision
Creating an incubator and accelerator to help not only existing but also new teams join the space with technical, business and marketing practices.
Values
Brand attributes everything we do should feel:
Open
We are inclusive, human, and fun. As our tech reaches the stars, we remain down-to-earth.
Think: Human, Inclusive, Friendly, Warm, Approachable, Community-Driven
Intuitive
Everything in Blockchain is complex. We’re here to make it feel easy. We simplify. We clarify.
Think: Clear, Simple, Usable, Easy
Comprehensive
We cover our bases. We’re building the foundation for a new world. We don’t skimp on the amenities.
Think: Well-documented, Well-supported, Functional, Scalable, Fast
Empathetic
We seek to understand each other, feel the pain, and see things from new perspectives.
Think: Human, Understanding, Caring
Secure
We believe that dealing with people’s money and data is serious business. We prioritize security.
Think: Trustworthy, Technically Superior
Icon
Use in all horizontal contexts.
Horizontal
Use this in more vertical contexts
Horizontal no icon
Use this in more vertical contexts
typography
As an integral part of our brand, the following font family should be used. These typefaces are our unique handwriting and add emphasis to the personality of our identity. Like our code, our brand typefaces are also Open Source for maximum accessibility.
01
Aeonik
A MONOLITH
ON THE LUNAR SURFACE
02
adversal
A MONOLITH
ON THE LUNAR SURFACE
03
space-mono
A MONOLITH
ON THE LUNAR SURFACE
Colors
The primary Shard Labs palette is simple and neutral. Blacks, whites, and warm grays. These colors represent the Shard Labs Infrastructure.
Chartereuse
HEX
#D9FD00
CMYK
14%, 0%, 100%, 1%
RGB
217, 253, 0
Pantone
396 C
lavender indigo
HEX
#928EE
CMYK
39%, 70%, 0%, 7%
RGB
146, 72, 238
Pantone
265 C
off white
HEX
#EFEFEF
RGB
239, 239, 239
CMYK
0%, 0%, 0%, 6%
Pantone
663 C C6 C
just white
HEX
#FFFFFF
RGB
255, 255, 255
CMYK
0%, 0%, 0%, 6%
Pantone
7436 C
eerie black
HEX
#1B1B1B
RGB
27, 27, 27
CMYK
0%, 0%, 0%, 89%
Pantone
419 C
Chartereuse +
lavender indigo